A rethink of our own identity after 12 years of happy designing was never going to be easy. The three month soul-searching process was worth it.
We wanted all our quirky and colourful brand values retained, but with a new fresh snap to the design. The 3Fiat design was a hard act to follow, but we cracked it and gave us the rebrand we didn’t realise we needed, or necessarily wanted. Until it popped out. Now we think how could it not be our brand identity, it’s so 3 fish! It’s been quite a journey and definitely been worth it and one we’d recommend more brands to do. (We can obviously help!)
Our next door neighbours ITV were obviously checking out our shizzle, and so impressed, as they have just done a version of their logo in homage.