I might be shooting myself in the foot here, but I passionately believe in open source. Ideas that further the course of man should not be owned by anyone, but be accessible to everyone.This flies in the face of a company that charges for ideas. If everyone has access to the idea then there is no value on it. And we sell ideas; not pretty pictures. It's a dichotomy.

That said, today I listened to a Radio 4 programme that was an anology for that. It talked about a different discipline, but the root causes and effects are the same as in the design world.

Listen to it and make your own mind up.

http://www.bbc.co.uk/i/b017mrbd/

I told you that I was relearning the guitar. I am. But it's hard. So every now and again I tune my axe back to good old EADGBE and play a few rock'n'nroll licks. Songsterr is a site I've found that shows you guitar tab transpositions of a load of tracks. There's an iPad and iPhone (and probably Android) app that are great too.

But what I really like is that the site is really well designed and works like a dream. I wish I'd done it.

At 3fish we don't specialise. No sir, no ma'am. Not in medium or sector or target market or anything. We do this because we believe that if you do the same thing day in day out you create a creative muscle memory. If you only do one thing you end up doing it the same time in time out. Maybe not on the surface, but the thought processes you put into the project end up being the same thought processes you've used a hundred times. You can't help it. It's good to mix it up and do something that throws you outside your comfort zone.

That's why I've decided after 32 years of playingthe guitar to adopt a completely new tuning. 

The new standard tuning was invented by Robert Fripp and extends the guitar's range by  four semitones in the bass register and three in the trebble. It also means that everything I've ever learnt is now redundant. To all intents and purposes, I'm learning to play the guitar all over again.

I'll let you know how it goes.

I am middleaged. I am having a midlife crisis. Other people buy Harley Davidsons. I bought a Gibson Holy Explorer. It is beautiful. I have been playing AC-DC tracks on it. It's a Whole Lotta Rosie.