Ricky:  7/16/2009 11:04:00 AM

Killed ideas 1

Most briefs we work on lend themselves to two or three solutions. (Sometimes more as was the case when we recently produced an identity for the lovely Adam Beard and his lovely new business The Elevator Consultancy, but that's another story.) Anyway, if the ideas are good enough we present them and let the client decide which he or she is going to go with.  Which is ace, except sometimes a great piece of work never gets to see the light of day. So, from time to time, I'm going to post some of the ideas that got killed because I think they deserve to be seen. The first is an illustration Di did for a proof book cover for Little, Brown Books. I think it's lovely.

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