James:  10/19/2011 6:17:00 PM

KLM and Airfrance. A holistic campaign for both airlines.

Air France and KLM Royal Dutch Airlines are targeting the African and Chinese communities in the UK in a bid to attract people visiting friends and relatives abroad. 3fish worked on 3 creative routes across the 2 airlines including direct mail, mobile advertising, and online digital media. It goes live today. To read the press release in Marketing Magazine, click here.

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