beige is the worst colour in the world. well it is when it comes to graphic design. what’s the point of producing something that no-one can even remember? okay, if you do produce a piece of work that demands to be taken notice of, something that stands out, you also run the risk of a whole bunch of people not liking it. but that’s okay, because if you get it right a whole other bunch of people will love it. and they are the bunch who will really warm to your brand. then perhaps even become the people who will buy your product or want to work with you or call you up to come in to see them. and that’s what it’s all about really.





