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When Iluka, a global hospitality management company, were asked by Omega to put together an RFP for Omega’s hospitality activities at the winter Olympics in Vancouver in 2010, they knew it needed to be something a little special, so Iluka called upon us to steer the RFP’s look and feel. Drawing upon Omega’s rich association with Olympic timekeeping, we came up with a design that reflected Omega’s heritage and class.
The cover presented a simple interpretation of the classic Omega stopwatch, whilst the chapter dividers depicted a simple interpretation of the tracks left by past winter Olympic champions. How many cloth-bound RFP’s do you see? Not too many.
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