book
annual review
supermarket tender
employment brochure
technology brochure
party invite
hbos presentation
dice mailer
press advertising
above the line advertising
neighbourhood centre folder
christmas campaign
10 years on, 10 years up
in-hand piece
omega tender
marriage bureau cover
transition book cover
bespoke promotional book
sports brochure
self promotional book
10 years invite
blue london brochure
brochure
iasi brochure
brasov brochure
website
website
christmas e-card
online competition
image generator
emails
website
online advertising
website
website
website
website
viral game
digital media sales tool
interactive floor plans
new year email
christmas e-card
auto auto viral
website
website
We were commissioned by YRM Architects to design a brochure that focussed on the technology, people and infomatics of a proposed IT business park and university campus in Iasi (pronounced Yash), Romania.
The intention was to provide a marketing-led and succinctly designed communication that could be recognised as the end vision and touch ‘the hearts and minds’ of all stakeholders involved.
The imagery used was also key – rather than simply showing sterile images of the planned environment, we focussed on how technology can improve the day-to-day lives of people living and working in the park.
The design of the brochure made use of an abstracted circuit board as a ‘graphic device’ that runs through the whole piece. The piece was digitally printed, with a matt card cover and finished with silver foil blocking.
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